Customers – We Want Them – We Need Them

Are customers or the customer service the gatekeeper to getting your customers coming back for more? What or who stands between your business and more business? Customers? Maybe, but the real answer is the “what” — customer service. We all want them and we all need them and we want them to keep coming back to our business, right? So what is it about some companies that have clients raving about them? What is the one simple trick companies use to keep their customers coming back for more products or to purchase other services?

Is Your Company Known For Its Customer Service?

Have you seen a decline in your business lately? It could be due to the quality of your business’s customer service. Customers or your customer’s clients could stray from a business and it could be solely due to the quality of the customer service they’ve been receiving.  And why is this? Is it that life is just too busy to take the time to care? Or is it the lack of training in businesses upon hiring? In my opinion, it’s both.

We need to also train the younger generation and remind the older generation what it is to pick up the phone and call a customer, or how to speak to the customer in a very real engaging professional manner. Texting and emailing can sometimes be misconstrued in how it comes across.

Customers and clients can tell a genuine CSR, (customer service representative), or one that is flip and basically just can’t wait to get off the phone and end their day. As a result, customer service has become an issue, so much so, there are companies out there that handle these issues for a fee, as reported in this March 2017 article by USNews.com entitled: “Should You Pay Someone to Deal With Customer Service Issues for You?” by contributor, Susan Johnston Taylor.

We get it, life is busy, we’re all busy. Providing good customer service is or should be number one on your employees’ list. Good customer service is hard to come by these days. The foundation of a company’s success in this crucial area is adequate training of your employees. 

Can Your Business Get Customers Coming Back?

Now we know that the one trick that keeps customers coming back for more, is quality Customer Service. Whether we’re at the store or ordering something online, customers and the service we give or receive is there. Therefore, my question to you is, where has good customer service gone? Quality customer service is paramount to any business.

Over the years I’ve seen a decline in quality customer service; business to consumers and in business to business. Either the product is late or the service is bad. Is it due to the electronic age of cell phones where people are not engaging, they just text or email everyone? People used to communicate more with each other. I see so many young people today who do not know how to mix and mingle, as we used to call it, at networking events.

What Business Owners Can Start Doing Now

In conclusion, businesses that recognize this will include customer service training in their best company practices.  In fact, Susan writes: “Dealing with customer service has become such a headache that numerous businesses aim to take over this task – in exchange for a fee.”. So, do you really want to pay another company to deal with customer services issues instead of taking care of it in-house?

At iTask Virtually, we take the quality of customer service seriously. Click on the Contact pop-up to the right for your free 15-minute consultation today!