6 Ways To Boost Website Traffic To Grow Your Business
Unless you’ve been hiding under a rock, you know by now that increasing traffic to your website to grow your business is a no brainer. Having an online presence is probably the best way to spread the word and end up ranking high in search results. There are many tools out there to help you increase your traffic to your business and social media is one of the best methods.
Social Media Statistics
96% of small businesses use social media in their marketing approach.
Another statistic reported is that finding new customers is a top concern for 66% of small businesses.
Due to the presence of online marketing, the competition has made it tougher to stand out from the crowd. Only 62% of small businesses use both social media and a website (61%) to market themselves according to another report.
I actually thought of writing this post during a recent visit to my local gym. You’ll see the connection in a minute. Using the different social media platforms is like using a treadmill at the local gym. The more you use it, the more results you’ll see over time. The trick is to keep using it on a consistent basis.
I’m sure you’ve come across the usual Monday Motivation quotes or the Wellness Wednesday quotes. These have nothing to do with their business, so, you might be asking yourself, “why are these business owners posting non-business-related quotes out there?” “What a waste of time.”
Ah, but it’s not a waste of their time! There is a method to their madness. Going back to the treadmill analogy, if you are there a lot, you’re inspiring others. You are making your presence known.
Let’s face it, your website is where you want your audience to end up, in order to purchase your products or services, etc. Okay, by now you may be thinking to yourself, “this is a good idea, but who, what, where, when, why, how do I get this done and where do I start?” Good question.
Ways To Boost Traffic To Grow Your Business
Below I suggest the areas that you need to include in your business’s public relations to increase your business brand awareness, exposure, and ultimately increase traffic to your website.
Who – This area pertains to “who” your target audience is. Who is your ideal client or customer? Those are the people you want to speak to in your posts and drive them to visit your website.
What – The “what” addresses the subject or areas that you are an expert in. What topics speak to your target audience and get them interested in your business?
Where – This is the part that puts you online. You should set up business profiles on the following social media platforms: LinkedIn, Facebook, Twitter, and Instagram. You can also include YouTube if it fits with your target audience.
When – There are certain times of the day where people are most likely to be online and therefore the “hot times” that your posts are seen and gain the biggest reach across social media. You can grab my free cheat sheet on the best times to post here.
Why – To increase your brand’s business presence, boost your website traffic and ultimately get more sales by getting you in front of your target audience.
How – By implementing a social media marketing campaign, creating engaging social media posts and scheduling them.
Summary
Following these 6 items will ensure the growth of your online business presence and over time your business brand will grow in being recognized resulting in more traffic to your website and ultimately to more sales. However, keep in mind, you can’t just post here and there or whenever you feel like it. It takes a plan and a consistent online presence to be successful. Yes, it can be a lot of work for a business owner to find the time to do all of this but there is hope.
If you’re a business owner and feel this is definitely a need your business has, iTask Virtually would love the chance to assist you in getting your business online and expanding your audience by developing a marketing strategy and handling your social media management. Click here to set up a free 15-minute consultation and let’s get your business out there and in front of your ideal audience!
