Five Reasons a Creative Project Manager is Crucial to Any Business

Five Reasons a Creative Project Manager is Crucial to Any Business

Why a Creative Project Manager is Crucial to Any Business

In today’s fast-paced and ever-changing business world, creativity is becoming an increasingly important factor for success. As a result, the role of the project manager has evolved to include a focus on creativity and innovation. A creative project manager is essential for any project, regardless of its size or scope. Here are five reasons why:

  1. Encourages Innovation

A creative project manager is responsible for encouraging innovation within the team. They create an environment that fosters creativity and encourages team members to think outside the box. This can lead to new ideas and solutions that would have never been considered without the guidance of a creative project manager.

  1. Ensures Effective Communication

Effective communication is crucial for the success of any project. A creative project manager understands this and ensures that communication channels are open and transparent. They facilitate communication between team members, stakeholders, and clients to ensure that everyone is on the same page and working towards the same goals.

  1. Manages Resources Effectively

A creative project manager is responsible for managing resources effectively. They understand that creativity requires time, money, and other resources. They allocate resources appropriately to ensure that the team has what they need to be creative and innovative while keeping within the client’s budget.

  1. Encourages Collaboration

Collaboration is essential for creativity and innovation. A creative project manager understands this and encourages collaboration between team members. They create opportunities for team members to work together, share ideas, and build on each other’s strengths.

  1. Manages Risk

Every project comes with risks. A creative project manager is responsible for managing these risks effectively. They understand that creativity requires taking risks, but they also know how to mitigate those risks to ensure that the project stays on track.

In conclusion, a creative project manager is essential for any project that requires creativity and innovation. They encourage innovation, ensure effective communication, manage resources effectively, promote collaboration, and manage risk. Without a creative project manager, a project may lack direction, creativity, and innovation, leading to failure.

Do you have a project that needs a creative project manager? If so, contact me for a free chat to see how we can keep your projects on track! Email me at info@itaskvirtually.com

6 Ways To Boost Website Traffic To Grow Your Business

6 Ways To Boost Website Traffic To Grow Your Business

6 Ways to Boost Traffic to Your Website and Grow Your Business

Unless you’ve been hiding under a rock, you know by now that increasing traffic to your website to grow your business is a no brainer. Having an online presence is probably the best way to spread the word and end up ranking high in search results. There are many tools out there to help you increase your traffic to your business and social media is one of the best methods.

 Social Media Statistics

96% of small businesses use social media in their marketing approach.
Another statistic reported is that finding new customers is a top concern for 66% of small businesses.

Due to the presence of online marketing, the competition has made it tougher to stand out from the crowd. Only 62% of small businesses use both social media and a website (61%) to market themselves according to another report.

I actually thought of writing this post during a recent visit to my local gym. You’ll see the connection in a minute. Using the different social media platforms is like using a treadmill at the local gym. The more you use it, the more results you’ll see over time. The trick is to keep using it on a consistent basis.

I’m sure you’ve come across the usual Monday Motivation quotes or the Wellness Wednesday quotes. These have nothing to do with their business, so, you might be asking yourself, “why are these business owners posting non-business-related quotes out there?” “What a waste of time.”

Ah, but it’s not a waste of their time! There is a method to their madness. Going back to the treadmill analogy, if you are there a lot, you’re inspiring others. You are making your presence known.

Let’s face it, your website is where you want your audience to end up, in order to purchase your products or services, etc. Okay, by now you may be thinking to yourself, “this is a good idea, but who, what, where, when, why, how do I get this done and where do I start?” Good question.

Ways To Boost Traffic To Grow Your Business

Below I suggest the areas that you need to include in your business’s public relations to increase your business brand awareness, exposure, and ultimately increase traffic to your website.

Who – This area pertains to “who” your target audience is. Who is your ideal client or customer? Those are the people you want to speak to in your posts and drive them to visit your website.
What – The “what” addresses the subject or areas that you are an expert in. What topics speak to your target audience and get them interested in your business?
Where – This is the part that puts you online. You should set up business profiles on the following social media platforms: LinkedIn, Facebook, Twitter, and Instagram. You can also include YouTube if it fits with your target audience.
When – There are certain times of the day where people are most likely to be online and therefore the “hot times” that your posts are seen and gain the biggest reach across social media. You can grab my free cheat sheet on the best times to post here.
Why – To increase your brand’s business presence, boost your website traffic and ultimately get more sales by getting you in front of your target audience.
How – By implementing a social media marketing campaign, creating engaging social media posts and scheduling them.

Summary

Following these 6 items will ensure the growth of your online business presence and over time your business brand will grow in being recognized resulting in more traffic to your website and ultimately to more sales. However, keep in mind, you can’t just post here and there or whenever you feel like it. It takes a plan and a consistent online presence to be successful. Yes, it can be a lot of work for a business owner to find the time to do all of this but there is hope.

If you’re a business owner and feel this is definitely a need your business has, iTask Virtually would love the chance to assist you in getting your business online and expanding your audience by developing a marketing strategy and handling your social media management. Click here to set up a free 15-minute consultation and let’s get your business out there and in front of your ideal audience!

Submit a Comment Your email address will not be shared.

12 + 11 =

Customers – Are They The Gatekeepers To More Sales?

Customers – Are They The Gatekeepers To More Sales?

Customers – We Want Them – We Need Them

Are customers or the customer service the gatekeeper to getting your customers coming back for more? What or who stands between your business and more business? Customers? Maybe, but the real answer is the “what” — customer service. We all want them and we all need them and we want them to keep coming back to our business, right? So what is it about some companies that have clients raving about them? What is the one simple trick companies use to keep their customers coming back for more products or to purchase other services?

Is Your Company Known For Its Customer Service?

Have you seen a decline in your business lately? It could be due to the quality of your business’s customer service. Customers or your customer’s clients could stray from a business and it could be solely due to the quality of the customer service they’ve been receiving.  And why is this? Is it that life is just too busy to take the time to care? Or is it the lack of training in businesses upon hiring? In my opinion, it’s both.

We need to also train the younger generation and remind the older generation what it is to pick up the phone and call a customer, or how to speak to the customer in a very real engaging professional manner. Texting and emailing can sometimes be misconstrued in how it comes across.

Customers and clients can tell a genuine CSR, (customer service representative), or one that is flip and basically just can’t wait to get off the phone and end their day. As a result, customer service has become an issue, so much so, there are companies out there that handle these issues for a fee, as reported in this March 2017 article by USNews.com entitled: “Should You Pay Someone to Deal With Customer Service Issues for You?” by contributor, Susan Johnston Taylor.

We get it, life is busy, we’re all busy. Providing good customer service is or should be number one on your employees’ list. Good customer service is hard to come by these days. The foundation of a company’s success in this crucial area is adequate training of your employees. 

Can Your Business Get Customers Coming Back?

Now we know that the one trick that keeps customers coming back for more, is quality Customer Service. Whether we’re at the store or ordering something online, customers and the service we give or receive is there. Therefore, my question to you is, where has good customer service gone? Quality customer service is paramount to any business.

Over the years I’ve seen a decline in quality customer service; business to consumers and in business to business. Either the product is late or the service is bad. Is it due to the electronic age of cell phones where people are not engaging, they just text or email everyone? People used to communicate more with each other. I see so many young people today who do not know how to mix and mingle, as we used to call it, at networking events.

What Business Owners Can Start Doing Now

In conclusion, businesses that recognize this will include customer service training in their best company practices.  In fact, Susan writes: “Dealing with customer service has become such a headache that numerous businesses aim to take over this task – in exchange for a fee.”. So, do you really want to pay another company to deal with customer services issues instead of taking care of it in-house?

At iTask Virtually, we take the quality of customer service seriously. Click on the Contact pop-up to the right for your free 15-minute consultation today! 

Submit a Comment. Your email address won't be shared. All fields are required.

13 + 13 =