Getting To Know The “Dos” and “Don’ts” Of Facebook Marketing

It’s always a pleasure to feature guest posts and I’m happy that Janine Henwood has shared her wisdom with us and wrote a post about knowing the “Dos” and “Don’ts” of Facebook marketing! I’m sure you’ll find this to be very useful.

Statistics

About 1.39 billion users are active on Facebook and half of them log in every day. There are 5 newly-created profiles every second and approximately 30 million fan pages belong to businesses. On top of all this, about 1 billion Facebook searches are made every day. (Figures accurate as of February 2019).

Given all the statistics, it is important to use Facebook marketing strategies in order to catch up with the growing number of active Facebook users and fan pages.  

While it is hard for marketers to build loyal followings on Facebook fan pages, knowing the “dos” and “don’ts” is essential for them to see what’s working and what’s not in the field of Facebook marketing.

This article will compile some of the important things to apply and classic mistakes to avoid when you market your business on Facebook.

1. Draw fans by being authentic. Use Facebook to post original content that should not be missed. In the end, let people know what makes your business stand out among the rest.

2.  Value customer service at all times. Satisfied customers keep coming back for more and might also end up recommending your business to their connections. In order to keep them coming back, a Facebook marketer must be able to listen and quickly respond to customer queries.

3. Set-up Facebook fan pages, not profile accounts. Using profile accounts for business is clearly a violation of Facebook policies and a surefire way to get your account blocked. Also, Facebook pages have certain privileges on analytics, ads, and apps that are not applicable in profile accounts.  While Facebook pages can accommodate unlimited fans, profile accounts can only accommodate 5,000 friends/connections.

4. Develop solid posting strategies. Content and consistency are the two main keys to have a firm posting strategy. Identify the marketing goals first then come up with solid posting strategies that can achieve the ideal results.

5. Understand your customer’s needs by getting their feedback. What they will say is important for the improvement of your products and services. There are a lot of ways for them to give feedback. Some of these include:

1.)          Completing surveys

2.)          Responding to posts

3.)          Giving recommendations

Remember that investing time in reading customer feedback is good for any business.

6. Never spam Facebook pages. Spamming people is the worst thing to do in marketing because it can lead to the loss of followers and prospective customers.

It is important to mix up content through sharing videos, quotes, and articles as well as asking questions about particular issues. Content that contains pushy marketing messages is considered spam.

7. Do not measure success through the number of likes. The real basis for having a successful Facebook page is engagement, conversions, and reach. Getting a lot of likes doesn’t equate to having connections. They are built through customer interactions and relationship marketing.

8. Do not be confined to using marketing strategies on Facebook alone. Relying solely on it is effective but integrating it with other marketing strategies on your other social media platforms is more effective.  Doing cross-promotional strategies on various social media networks could expand the content’s reach.

In conclusion, it is essential to apply these “dos” and “don’ts” of Facebook marketing because Facebook is still the biggest and most used social network out there today. If you’d like help with your social media marketing, contact me here for a free consultation.